THE RISING IMPORTANCE OF VIDEO IN REAL ESTATE
HELP BUYERS "FEEL AT HOME"
SPARK INTEREST & EMOTIONS
Video has quickly become one of the most effective tools real estate professionals can use to connect with potential buyers. In a competitive market—such as here in Switzerland—quality visuals and storytelling can truly set your listings apart.
Videos do more than just showcase a property - they evoke emotion. This sense of excitement or comfort often compels people to learn more or request a showing. On the other hand, purely logical listings can feel impersonal. The added emotional dimension of video can bridge that gap and move potential buyers from browsing to serious consideration.
When buyers watch a narrated, full-motion video of a property, they’re more likely to form a meaningful connection. It’s much easier for them to imagine living in the space and get a sense of its unique atmosphere. This emotional pull can often lead to a stronger perception of a home’s value.
Simply including the word “video” in an email subject line has been shown to improve open and click-through rates, increasing the likelihood that buyers will visit your listing or website. Since Swiss buyers value transparency and efficiency, a short, eye-catching clip can engage them quickly and effectively..
Online video viewership has soared over the past few years. Mobile devices make it effortless for viewers to watch property tours wherever they are, often leading to doubled or even tripled watch time on smartphones and tablets. If you want your listings to reach as many eyes as possible, video is an avenue you can’t afford to overlook.
Every day, countless people across the globe stream online videos—an impressive rise of about 43% since 2010. In the past year alone, viewing time on mobile devices has more than doubled, while tablet users have nearly tripled the hours they spend watching. These numbers reflect a universal shift toward video as a preferred way of consuming content, particularly for busy, on-the-go audiences.
